Strategic Pricing and Ticket Architecture
Create early-bird, standard, and VIP tiers with meaningful differences. Limit the lowest price by date and quantity, then anchor with VIP. Dynamic price steps protect margin and drive urgency. Want our tier worksheet? Subscribe and reply with “tiers” so we can send you the editable template directly.
Strategic Pricing and Ticket Architecture
Stack meaningful add-ons: recordings, small-group Q&A, templates, or a post-event clinic. Raj introduced a thirty-minute implementation audit for VIPs and lifted VIP take rate by a third. Bookmark this idea and tell us which bonus your audience would love without ballooning your cost to deliver.