Metrics That Matter—Interacted, Not Just Observed
Map every spend to the one metric that best predicts durable growth. If it doesn’t move the North Star, flag it. Re-route budget to initiatives with measurable, near-term influence.
Metrics That Matter—Interacted, Not Just Observed
View acquisition cost payback by cohort, not averages. Adjust channels, offers, and onboarding sequences interactively. Align creative tests with the cohorts that return capital fastest and reduce cash strain.
Metrics That Matter—Interacted, Not Just Observed
Slide retention and expansion rates to see lifetime value change. Mark industry benchmarks and your historical ranges. Use this reality check before approving aggressive spend on ads or partnerships.